Why does Real Madrid have Y-3?

While the Spanish football club turns 120 years old, the collaborative partnership between Yohji Yamamoto and adidas rings its twentieth anniversary. To honor both moments, the duo have reunited for the first time since Y-3 designed the club's third kit for the 2014/15 season.While the Spanish football club turns 120 years old, the collaborative partnership between Yohji Yamamoto and adidas rings its twentieth anniversary. To honor both moments, the duo have reunited for the first time since Y-3

Y-3

Y-3 is a collaboration label between adidas and Yohji Yamamoto; a Japanese designer known for his avant-garde designs and striking silhouettes. His collaboration with adidas aims to bring Yamamoto's sartorial aesthetics to the adidas brand by fusing high fashion with advanced sportswear.

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designed the club's third kit for the 2014/15 season.

Is Y-3 part of adidas?

Y-3 is a collaboration between Adidas and Japanese fashion designer Yohji Yamamoto. The brand was born as a fusion of the seeming opposites of sportswear and fashion. Launched in 2002, Y-3 pioneered the breaking down of boundaries between fashion and sport, way before the buzzword "athleisure" was born.

What is special about Real Madrid?

Real Madrid has won more Spanish top-division (La Liga) championships (33) than any other Spanish side. The club has also won the Copa del Rey, the main Spanish cup competition, 19 times, as well as nine Spanish Super Cups and two Union of European Football Associations (UEFA) Cups (1985 and 1986).

Why Real Madrid shirt is white?

The decision to switch to white was the idea of manager Don Revie, who remains one of the most respected bosses in the history of English football. He thought that the Yorkshire cub would be able to emulate the famous conquerors of Europe if they were dressed the same.

Is Real Madrid sponsored by adidas?

adidas became a Real Madrid sponsor in 1998, contributing to the successes of the football and basketball teams in every category. The company extended its deal with Real Madrid in 2011, and since then the club have managed to lift the Décima and the Club World Cup among other important titles.

32 related questions found

How much do Adidas pay Real Madrid?

Real Madrid are poised to sign a record 10-year kit sponsorship deal with Adidas worth 140 million euros (106.8 million pounds) a season, Spanish newspaper Marca reported on Friday.

Is Real Madrid Nike or Adidas?

Barca and Real Madrid have had manufacturer deals with Nike and Adidas respectively since 1998. But those deals are in doubt, with Real Madrid in talks with Adidas, according to Sport, in a bid to update their deal.

Why did Madrid play in black?

It was decided that Real Madrid would wear black shorts in an attempt to replicate the English team, but the initiative lasted just one year.

What Colour does Real Madrid play in?

The colours of Real Madrid C.F are white. They have been adopted at the conception of the club and the team has remained faithful to them ever since. This constant has given the club its famous nickname – Los Blancos (The Whites).

Was Real Madrid Franco's team?

Did General Franco support Real Madrid? Real Madrid, the capital's chief club, were nominally the team of the monarchy in Spain, but they became further entwined with the establishment during the Francoist regime.

Why name Real Madrid?

In 1920, the club's name was changed to Real Madrid after King Alfonso XIII granted the title of Real (Royal) to the club. In 1929, the first Spanish football league was founded. Real Madrid led the first league season until the last match, a loss to Athletic Bilbao, meant they finished runners-up to Barcelona.

Who owns Real Madrid?

Real Madrid is organised as a registered association and is owned by its supporters. Like many other clubs in Spain, the registered supporters form a group of socios or club members who have a say in many of the activities that take place in Real Madrid and also elect the club's president.

Are Y-3 yeezys?

Y3 is the partnership between adidas and respected Japanese fashion designer, Yohji Yamamoto whose name appears on the side of the Pirate Black Yeezy Boost 350 custom. Although most of the sneakerheads loved this custom silhouette, many had mixed feelings about it.

Is Y-3 a luxury?

Since 2003, the well-known avant-garde designer and Japanese-inspired silhouettes, Yohji Yamamoto, and the sports firm Adidas have a collaboration contract that translates into Y-3, luxury sportswear.

How can you tell a fake Y-3?

How To Spot Fake Y-3's

1. Beware of lower-priced versions – if the deal looks too good to be true, it probably is.
2. Look out for poor stitching.
3. Ensure label with sizing/manufacturing info is attached to the tongue and is sewn in properly.
4. Real Y-3's are made of leather whilst some fakes are made of plastic.

Why are Real Madrid wearing away kit?

Real Madrid's black kit is a symbol of celebration for the club founded in March 1902, marking the capital club's 120th birthday anniversary, as well as Yamamoto's partnership with adidas.

Why did Barcelona wear yellow?

According to club insiders, president Joan Laporta is responsible for the shirt change, as he wished for Barca to take the field in the traditional colours of Catalunya.

What Colour shirt is Real Madrid?

Real Madrid are synonymous with their classic all-white home kit that they have worn for decades. Just as Barcelona are known for their signature blue-and-red striped shirts and nicknamed the 'Blaugrana', Real Madrid's iconic all-white get-up have them known as 'Los Blancos'.

Why was Real Madrid wearing black socks?

Real Madrid wore black socks to avoid a clash with Chelsea as the Blues wore blue shirts, blue shorts and white socks. Both sides are unable to wear white socks under Uefa rules, hence the change by Real Madrid.

Why are Madrid wearing black socks?

The club's nickname Los Blancos - the Whites - refers to this identity and they traditionally wear white tops, shorts and socks. Tonight at the Bridge Madrid have been permitted to wear their home kit, but will be wearing black socks to avoid a clash with Chelsea.

How much Fly Emirates pay Real Madrid?

Fly Emirates' deal with Real Madrid was originally signed in 2013 for five years. The deal is worth 25 million Euro / season (up to 30 million Euro with bonuses).

How long have Real Madrid been with Adidas?

Adidas has designed and produced Real Madrid's jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.

Who is the sponsor of Real Madrid?

Adidas. The Adidas-Real Madrid marriage has been one of the oldest, most revered kit sponsorships in football history. Partners since 1998, the two have given us some of the best and most classic kits.